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Course Details

Digital Marketing

Teacher

Last Update:

December 23, 2023

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Course Content

Week-1: Market Research and Website Building
Understand Search Engine Optimization (SEO) techniques to enhance website visibility. Learn keyword research, on-page optimization, and content strategies to improve search rankings organically.

Introduction to Market Research
Target Audience Perspective
Competitor analysis
Importance of Website designing
Introduction to No code website building
Tools for no code website building
Elementor

Week-2: Search Engine Optimisation (SEO) and Google Analytics 4
Explore platforms like Facebook, Instagram, and LinkedIn. Develop comprehensive social media strategies encompassing content creation, audience engagement, and advertising to maximize brand reach and engagement.

Week-3: Branding
Dive into Pay-Per-Click advertising (PPC) across platforms like Google Ads. Learn campaign setup, keyword targeting, budget optimization, and performance analysis to drive targeted traffic and conversions.

Week-4: ChatGPT, Content Marketing, Copywriting
Explore data-driven decision-making through analytics tools like Google Analytics. Understand user behavior, track website performance, and derive insights to optimize marketing strategies effectively.

Week-5: Google Ads
Master content creation and optimization for various platforms. Learn to craft compelling content, understand storytelling, and strategize content distribution for impactful marketing campaigns.

Week-6: Youtube Ads and Marketing

Week-7: Facebook Ads and Marketing

Week-8: LinkedIn, Quora and Twitter marketing

Week-9- Freelance

Week-10: SEO in Advance

Week-11: Marketing, Analytics, Technology & Automation

Week-12: Next-Gen Digital Marketing Techniques